![]() The company temporarily introduced chicken sandwiches to its Brooklyn on July 7, 2015. Later that May, Shake Shack filed for a trademark for the term "chicken shack" leading to speculation that the company would serve chicken sandwiches. While no end date was given for that expansion, the company indicated its intention to open at least 10 restaurants each fiscal year, though it later amended that target to 12 a year and then again later in 2016 to 14 stores a year, a goal that would result in a total of 450 stores in approximately 25 years. In its IPO filing, the company stated that it planned to expand its domestic footprint to 450 company-operated stores. In April 2015, shares hit prices of $72, and hit a high of about $90 in May 2015. On the morning of January 30, 2015, it began trading on the NYSE at $47 per share under the ticker symbol SHAK. On January 29, 2015, Shake Shack priced its IPO at $21 per share. Morgan, Morgan Stanley and Goldman Sachs. That month, reports surfaced that the company was preparing to go public with an IPO and was discussing an underwriting with a number of investment banks, including J.P. IPO and continued expansionīy August 2014, Shake Shack outlets had begun operating in California, Connecticut, Delaware, Washington, D.C., Florida, Georgia, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, Nevada, Pennsylvania, Texas and Virginia, in addition to the New York locations. Shake Shack opened its first airport location in May 2013 in JFK's newly expanded Terminal 4. In early May 2013, Zócalo vacated the space, and the new outlet opened for business on October 5, 2013. In October 2012 Zócalo filed for Chapter 11 bankruptcy protection. This project was delayed because the tenant occupying the space Shake Shack was to take over, Mexican eatery Zócalo, refused to vacate after the expiration of their lease and filed suit, arguing that the "bidding process (for retail space in Grand Central) is corrupted." The suit was dismissed and Zócalo appealed. In July 2011, it was announced that Shake Shack had reached a deal with the MTA to open a location in the lower level of Grand Central Terminal. The Upper East Side location's opening was significant because it "lifted" East 86th Street, an urban shopping district which had fallen on hard times the location had been vacant, and even when occupied, it was described by a neighbor as "never anything good there.dingy and dilapidated.almost an eyesore." ![]() On July 12, 2010, Shake Shack restaurants were opened in the Theater District and the Upper East Side. In April 2017 the location completed a month-long renovation that added 586 square feet of space, bringing its seating capacity to 106. ![]() In June 2010, Shake Shack opened its first restaurant outside of New York City at the Lincoln Road Mall in Miami Beach's South Beach neighborhood. A webcam on the restaurant's web page shows the current line in real time. Its popularity is such that in the summer at its original location, the wait in line for service can stretch to over an hour, especially on weekends when the weather is pleasant. Its average store revenue of US$4 million is more than twice that of McDonald's average store revenue within the United States. Since its opening, Shake Shack has grown to be the largest part of the USHG's portfolio. However, as the original location's sales continued to grow, the group realized that there was a market for expansion. From its beginning the restaurant was not designed to be a chain it was intended to be a single shop location designed specifically for New York City. In 2004, the city began taking bids to operate a new kiosk-style restaurant within the park Meyer outlined his idea for the space, and opened the first Shake Shack in July 2004. Over time, the cart became extremely successful, and remained in operation for nearly three years. Meyer's Director of Operations, Randy Garutti, established a hot dog cart which was run out of the kitchen of Eleven Madison Park, one of Meyer's Union Square Hospitality Group (USHG) operations. One of the first things the Conservancy did in its goal to improve the park was to host an art exhibit called "I <3 Taxi" inside of the park to raise awareness of the renewal effort. As part of the redevelopment, restaurateur Danny Meyer helped spearhead the creation of the Madison Square Park Conservancy to help redevelop it. In 2000, New York City began the rebuilding of Madison Square Park, which had fallen into a state of disrepair and misuse. The original Shake Shack located in Madison Square Park
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